The Process

During onboarding, it became apparent that BQHCSS's most valuable asset was its variety of services. This also became the main challenge of this project: how do we showcase everything this business has to offer, while also keeping the design– and visual identity– clean and un-cluttered? Using my layout knowledge and input from client Bettyann Gordon, we increased the size of the brochure with minimal cuts to the original copy.

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After the main concern was mitigated, I moved onto the brochure and business card's visual design, which would adopt the important job of becoming the business's overall visual identity. For this part, I collaborated with web designer Miguel Solis to choose the font, color palette, and to digitize/remake the logo. As a healthcare provider, Betty's clients look for dependability, cleanliness, and simplicity. Therefore, all visual decisions were made with these traits in mind.